Search Engine Optimization

If you’ve ever used Webmaster Tools, then you know the importance of tracking traffic and measuring performance.

These tools help you determine the success of optimizations for search engines like Google and are essential for tracking your site’s performance.

But did you know that analytics go beyond just identifying which keywords are performing well?

It also allows you to create custom SEO reports that breakdown the performance of your website by keyword.

Listed below are some of the most useful reports you can create using Google Analytics.


Backlinks are valuable for two reasons.

The first is that they help your visitors find important content.

They help Google determine the relevancy of your content. Search engines like Google prefer pages that have many backlinks.

A high number of backlinks is a sign of quality and credibility.

However, you can’t just build backlinks to any page.

If you want to be taken seriously as a business, you must first understand which content is most valuable to your visitors.