Animation script help guide!

Note:

This is a PDF file, and guide I purchased from Toonly Animation to help me learn about how to make a script so I can share it with you so you can use it. If you would like to talk with one of our help guide instructors instead go here! and launch a chat or ask a question.

Content below is an example of what is on the PDF, but to get the whole documentation and fill out the form you must click the download guide link.

Script 1 Questions: “My Service Will Blow Your Freaking Mind” ……………………………………………… 5
Are you the best darn service provider the world’s ever seen? Don’t be shy about letting prospects know. Promote a service you provide by highlighting a typical prospect pain point, then aggravating that pain point before identifying your solution. Once you’ve introduced your solution, you’ll describe three of your services and their benefits before getting them off their duff with a rousing call-to-action.
Script 2 Questions: “You’ve Got a Bad Reputation … I Can Help” ……………………………………………. 9
This script is perfect for dentists, clinics, chiropractors, and others in the medical field. It begins by talking about the prospect’s “bad” reputation—for an unhealthy habit or behavior. Then, it explains why their health is in jeopardy, before suggesting an alternative. In addition to the medical field, this script can also be used by marketing firms for health-related PSAs.
Script 3 Questions: “Let Me Rub Salt in Your Wound” …………………………………………………………… 12
Engage in a common copywriting tactic by reminding your prospects that they have plenty to be unhappy about. After doing your best to make them feel their worst, tell them about your solution and how it will help them. Before closing, overcome common buyer objections, then end with a motivating call-to-action. Although this script was written primarily to promote services, you can also use it to sell products by making minor edits.
Script 4 Questions: “Why You Should Be Like Rob” ……………………………………………………………….. 15
This is a story-driven script that can be used to sell products or services. It starts out with a happy character, Rob, who experiences something that makes him unhappy—and in need of your solution. Once he learns more about your solution, he gives it a try and is thrilled with the results.
Script 5 Questions: “Head to the Front of the Class” ……………………………………………………………… 20
This script is perfect for promoting a class you teach. In it, you’ll explain what the class is, why you’re an authority on the subject, what prospects will learn from your class, and why that information’s so important to them. Then, you’ll close with a compelling call-to-action.
Script 6 Questions: “Lemme Teach You Something” ………………………………………………………………. 24
This is a perfect script to use when you want to teach video viewers something. In it, you’ll introduce yourself, teach five ways of doing something, and then direct them to visit your website, YouTube channel, etc. where they can get more valuable information on the subject.
Script 7 Questions: “My Competitors Will Fail You Miserably” ……………………………………………. 28
This is a great script to use if you provide a service in a competitive industry. You’ll begin by explaining to prospects what life will be like if they don’t retain you, before providing three solid ways your competitors could fail them. Then, you’ll explain who you are, provide some great reasons they should hire you, and close with a compelling call-to-action.

Mad Libs Questions
Formula 1: “My Service Will Blow Your Freaking Mind” …………………………………………………………. 32
Formula 2: “You’ve Got a Bad Reputation … I Can Help” ………………………………………………………… 33
Formula 3: “Let Me Rub Salt in Your Wound” …………………………………………………………………………… 34
Formula 4: “Why You Should Be Like Rob” ………………………………………………………………………………. 35
Formula 5: “Head to the Front of the Class” ……………………………………………………………………………… 36
Formula 6: “Lemme Teach You Something” ……………………………………………………………………………… 37
Formula 7: “My Competitors Will Fail You Miserably” ……………………………………………………………. 38
Sample Scripts Created Mad-Libs Style
Sample Script 1: “My Service Will Blow Your Freaking Mind” ………………………………………………. 39
Sample Script 2: “You’ve Got a Bad Reputation … I Can Help” ………………………………………………. 40
Sample Script 3: “Let Me Rub Salt in Your Wound” ………………………………………………………………… 41
Sample Script 4: “Why You Should Be Like Rob” …………………………………………………………………….. 42
Sample Script 5: “Head to the Front of the Class” …………………………………………………………………… 44
Sample Script 6: “Lemme Teach You Something” ……………………………………………………………………. 45
Sample Script 7: “My Competitors Will Fail You Miserably” …………………………………………………. 46

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